February 25, 2017

Business Reframing: Entfesseln Sie die Genialität in Ihrem by Wolfgang Berger

By Wolfgang Berger

Kann es sein, dass die Betriebswirtschafts- und Managementlehre Ihre Probleme nicht löst? Die alten Regeln funktionieren nicht mehr, aber wo finden Sie das Neue? In diesem Buch weist Wolfgang Berger einen Weg, den er seit speedy zwei Jahrzehnten bei zahlreichen Projekten in mittelständischen Unternehmen mit Erfolg gegangen ist: Auf der Grundlage neuer, vor allem naturwissenschaftlicher Forschungsergebnisse hat er die company Reframing Methode entwickelt und im Laufe der Jahre verfeinert. Damit ist es immer wieder gelungen, die Herzen von Mitarbeitern und Führungskräften zu erreichen, ihre Potenziale zu entfesseln und Begeisterung für die zu bewältigenden Aufgaben auszulösen. Das Ergebnis:

• Begeisterte Mitarbeiter und vorbildliche Führungskräfte.

• Große Kundenzufriedenheit und eine optimistic Fehlerkultur.

• Hohe Kreativität und attraktive Arbeitsplätze.

Eine originelle, faszinierende und provokante Lektüre. Der Autor zeigt an Beispielen aus der Praxis, wie Erfolg vielfältige Formen annehmen kann. Der Leser erfährt von Erfahrungen und Ergebnissen, die bei der Umsetzung von company Reframing erzielt worden sind. Jetzt schon in der 5., aufgrund der bisherigen praktischen Erfahrungen gründlich überarbeiteten Auflage.

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Additional resources for Business Reframing: Entfesseln Sie die Genialität in Ihrem Unternehmen: offen, human, mutig

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Ist die Pflanze stark und robust, emanzipiert sie sich von ihrem Schöpfer und lässt sich unter anderen Konstellationen nachzüchten. Die Faktoren, die heute den industriellen Entwicklungsstand einer Region bestimmen und von Michael Porter in seiner Untersuchung der Wettbewerbsvorteile von Nationen nachgewiesen werden, haben mit ihrem Auslöser nichts mehr zu tun. Als Lehrling in den Jahren 1961 und 1962 gehört es zu meinen Aufgaben, fremdsprachige Besucher durch eine deutsche High-TechMaschinenfabrik zu führen.

Ein vierter beherrscht die Kunst, hohe Wellen so anzusteuern, dass das Boot nicht kentert. Wieder andere sind flink im Wasserschöpfen, beherrschen die Navigation unterm Sternenhimmel, haben eine „Wetternase“, können Lieder singen und Mut machen. Jeder, der fehlt, ist ein Überlebensrisiko für den Rest. Und wenn das Abenteuer glücklich ausgeht, haben es alle gemeinsam geschafft und es gibt keinen Feldherrn, der die Ehrenfront abschreitet und sich salutieren und für den Sieg feiern lässt. Die Protestantische Ethik hat die Voraussetzungen für die industrielle Revolution in Europa vor 300 Jahren geschaffen, die außerhalb des westlichen Kulturkreises zuerst Japan imitiert hat.

Mit dieser linearen Zauberkunst bekämpfen wir zum Beispiel Malariamoskitos in Indonesien mit Pestiziden. Dabei gehen auch her- Integrität ist das einzige Tor zum Erfolg 51 umstreunende Katzen ein und Wespen sowie Insektenpopulationen, die die landesüblichen malerischen Reetdächer bevölkern. Die Folgen sind eine Rattenplage, eingestürzte Dächer und der Tod der schwächsten Malariamoskitos. Die resistenteren Moskitos, die gegen unsere Medikamente immun sind, nehmen den Lebensraum ihrer schwächeren Artgenossen ein.

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